Ask an Expert: What business are you in?

Q: I own a small retail business and do my job just as well as the next guy, but the deal is that the next guy has a lot more business than I do. Specifically, a competitor of mine down the street always seems to be much busier than I am. I have sent friends in to see what he does differently and all they report is that he schmoozes them up really well. It has to be more than that though. Any ideas on what I can do? –Mark

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