Home Improvement: Canada’s most famous boom town looks to the future

Like most boom towns, Fort McMurray is almost as rich in symbolism and metaphor as it is in the commodity that attracts people to it. But forget the Burtynsky-esque shots of the oil sands, its tailings ponds or any other aspect of the actual industry itself, because the community’s most telling – and important – metaphor can be found on Franklin Avenue just south of what passes for a downtown core.

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