About a year ago, Shawna Dirksen launched Wundermeet, a matchmaking company in Edmonton. But she found something she did not expect. “We had clients who were getting that first date, online or otherwise, who were just unable to get that second or third date, and wondering what was happening,” Dirksen says. So, she began offering date coaching. “It’s like a personal trainer, only for dating,” she says. Prices start at $499 for women and $599 for men, while base matchmaking services start at $899. Yet what might surprise you is the gender of the majority of Dirksen’s date-coaching customers: female.

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