“We’re certainly open for business.”
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“We’re certainly open for business.”
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Branding needs to be authentic and think carefully about changing it for an existing business.
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“If it ain’t broke, don’t fix it,” is advice many people live by.
Not Dianne Smirl.
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Mayoral candidate Don Iveson says Edmonton is the “most underestimated city in North America,” but he hopes a new re-branding campaign will change that.
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We’re still the City of Champions — for now.
While city council’s executive committee moved forward Monday to adopt Make Something Edmonton the city’s brand, no firm plans are in place to axe Edmonton’s long-time slogan.
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There is a yearning in Canada for the glory days of the North American free-trade deal – a time when exports soared, Americans loved our oil, and borders seemed to melt away.
Former federal cabinet minister and diplomat Michael Wilson says the way to get back to that sweet spot is to build a more muscular NAFTA partnership between Canada, the United States and Mexico.
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EDMONTON – Rolling kegs of beer down Cloverdale Hill is not normally part of a city branding exercise.
But that’s a small part of what’s being planned in Edmonton this summer as part of a new effort to understand what makes this city unique.
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Strathcona County council was updated on the progress to date and plans underway for the implementation of the municipality’s new corporate brand at its Oct. 9 meeting.
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