New marketing campaign for Calgary tourism

CALGARY — A new tourism marketing campaign is being launched based on the changing perceptions of Calgary.

The campaign is based on an online survey conducted by Return On Insight (ROI), a strategic research firm based in Alberta and British Columbia, which explored the changing perceptions of Calgary. ROI found that Calgary has become perceived as a more desirable destination among Canadians over the past five years.

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Cochrane Tourism Assoc. gearing up for 2013

The Cochrane Tourism Association (CTA) is deep into planning its 2013 marketing campaign and building upon the momentum of the past year.

The CTA continues to fortify its strong foundation of multi-media tools and sponsorships to make Cochrane a destination for tourists.

“We have the basic framework for most everything that we’re going to do,” said Cheryl Hardy, CTA president. “Of course there are always new things that pop up and we look at them as they arise.”

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