While for some the process of buying a home has gotten easier with the growth of the broker population and new tactics made possible by tech disruptors, it also has diluted the art of brokering a deal — particularly on the high end. Clients focused on selling or purchasing valuable properties and high-caliber assets are not being serviced by their brokers in effective ways. Brokers should concentrate on the client’s needs and offer the best possible solution, which means providing enhanced resources, enacting total transparency and having a deeply nuanced understanding of their client’s micro market.
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