STR just released another set of disturbing hospitality industry data: due to the pandemic, in 2020 hoteliers slashed their marketing spending by 51.5% compared to 2019 (STR, 2021). Sales and Marketing Labor Costs decreased by similar percentage, which indicated an even bigger calamity: not only the property’s marketing presence diminished by more than half, but the institutional marketing knowledge and expertise was decimated.

Read more: https://bit.ly/393zct3