Can you scroll your way to real estate success? The answer is a bit more complicated than a yes or no. Originally, TikTok started as a platform for fun dances between friends. But as its popularity grew, it has since expanded its reach, content, and users to … pretty much everything. So what is there to be taken away from this social media juggernaut as it pertains to your real estate journey? After all, there is no way that information shared in 154 countries to 1.5 billion monthly users can be taken at face value (according to Demand Sage).

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