For most people, the rental market is a simple equation: a monthly payment in exchange for a roof over your head. It’s a single transaction that you complete and then move on with your day. But to view the rental market through this narrow lens is to miss a far greater, more complex picture. A high-stakes, competitive rental market is not an isolated economic factor. It is a fundamental force that sends ripples through every aspect of daily life, shaping the price of your morning coffee, the types of businesses in your neighbourhood, and even the future of the city’s job market. 
 
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