Federal belt tightening, U.S. ad campaign a double blow to Alberta tourism

EDMONTON – Federal cuts to tourist marketing and the launch of an American advertising campaign will make it tougher for Alberta’s tourism industry to follow up on a good year, says the head of Travel Alberta.

“It’s really unfortunate that at the most important time, when the big giant in the south is starting to wake up, that we’re seeing this budget cut,” Bruce Okabe, president and CEO of the province’s tourism marketing agency, said Wednesday during an open house with Edmonton-region travel operators.

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