Since 1969, when the US Department of Defense’s ARPAnet delivered the first message from one computer to another, the internet has evolved at lightening speed. Initially it was a place where we could primarily consume content. It consisted of static read-only webpages linked to other static read-only webpages by hyperlinks. For the first time, it let us send and receive emails, but that was about as interactive as it got. Following quickly on the heels of Web 1.0, was Web 2.0, where webpages became much more dynamic and interactive, content could be created by users and social media platforms were born.

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