Alberta’s love affair with trucks prompts premières at Edmonton Motorshow

EDMONTON – The Canadian première of three new vehicles at the Edmonton Motorshow underscores the importance of the northern Alberta market, say automakers.

This year’s event, which starts Thursday at the Edmonton Expo Centre, marks the first time Canadians will be able to get a first-hand look at the Ford Atlas concept truck, which is regarded as a preview of the next F-150; the new Jeep Cherokee SUV and the next-generation Toyota Tundra pickup.

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