How TikTok Is Juicing Home Sales

Hey there, I’m Ella Cerón, an equality reporter here at Bloomberg News covering people, places and lifestyle. What does that mean? I take a look at the makeup you buy, the restaurants you frequent, the mezcal you drink and where you live through the lens of identity and equity. Lately, I’ve been spending a lot of time in a world that is on its face a necessity, but feels more and more like a luxury at every price point: Housing.

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