Master the 30-second pitch to pique investor interest

As president and founder of Montreal’s International Startup Festival, Philippe Telio wanted to move away from the traditional investor pitch of entrepreneurs tossing their ideas at a panel of cross-legged venture capitalists and marketers. It was too formal, he decided. And besides, many of the companies selected by those judges confounded Mr. Telio. So he decided to mix it up — significantly.

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