In the multifamily industry, millennials have dominated the conversation for every professional from developers to leasing agents. But it’s time now to start talking about Generation Z entering the renting population. Gen Z is a generational cohort born between 1998 to 2016. They’ve never lived without a screen — some without even a handheld screen. Home computers were the norm for this generation, and the iPhone was introduced in 2007. While some have stated that members of Gen Z have the shortest attention span, others suggest that because they have lived in a world with limitless options and finite time, they’re masters at skimming.

Read more: https://bit.ly/2Lzwf5H