Tourism in Peace River and area – what is it now, and what can it be in the future?

It is a scene newcomers to Peace River have etched into their minds – should they have beheld the rural, northern valley town of Peace River from the east for the first time.

After driving on flat, prairie-like terrain for hours, you begin the descent and no matter the season, you can’t help but take notice of the rolling hills – alive with green or white with snow, or if arriving during a particular two week span in autumn, vibrant orange. Hugged by the sloping hills, and visible as you’re passing the highway signs that tell you where to eat, is what many directly involved in the local tourism scene describe as the area’s greatest asset: the mighty Peace River.

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