CALGARY — Rita’s Italian Ice, the United States’ largest Italian Ice concept with over 625 outlets, has awarded a master franchise for all of Canada to Canada Water Ice Company Ltd. of Calgary.

The company announced Thursday that Steve McDonough, president of Canada Water Ice Company, and a franchise veteran, will serve as the master franchisee overseeing growth throughout the country. The agreement calls for 80 outlets of the frozen treats to be developed over the course of the next five years.

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